restaurant small business

Small Businesses Should Outsource Marketing

The biggest mistake small businesses do is to completely ignore marketing!

For small businesses hiring a marketing professional to take care of marketing is a big cost, that’s why the standard marketing small businesses do looks a bit like this:

  1. Order flyers or Business cards, and sometimes both.
  2. Hire a kid to distribute flyers in mail boxes or in streets nearby.
  3. Hire an advertising agency to build a site. Or even sometimes use free online sites.
  4. Create a facebook page and ask an employee to take care of it, for a monthly bonus.

Even though all the above steps are important, none is differentiating the small business from all the others, thus you have the impression that marketing is useless … it is not, you are just doing it wrong !

Here’s why the 4 things above yield different results when done professionally:

  1. Are the flyers or business card compelling your customers to check your service? Exactly! Design matters!
  2. Is the kid distributing correctly, or is he/she just standing like a tree with a flyer in his/her hand? Is he engaging people?
  3. A website is great. But what about SEO & ranking & visibility ?
  4. What is your employee’s experience in social media marketing or content marketing? Yeah, that’s exactly what i thought!

Small Businesses Should Outsource Marketing

And here’s a list of why you should outsource marketing as a small business:

  1. Much cheaper than hiring someone to take care of your marketing.
  2. Because you will always need design pros to help you with a lot of the branding.
  3. Because you need to be on top of results when customers look you up online.
  4. Because you need to have a good reputation management.
  5. Because you will need creative ideas to bring in customers.
  6. Because you will need to target your customers precisely.

 

Case Study: 20 000 Social Media interaction in 7 days

One of our clients, a restaurant owner was on the verge bankruptcy, we were referred to him by another client, so he decided to give us a try … We identified the problem, which was basically that his restaurant was no longer “cool” enough for the younger generation, and not classy enough for the other purposes meetings…
We solved this by first identifying the target clients, then preparing and finally launching a specific competition, all while putting maximum marketing power around this competition, within 7 days the campaign registered 20 000 social media interaction, and the event was a huge success, but more importantly we devised a plan to bank on this event … 6 months later, the restaurant is full almost 7 days a week!

 

corporation

Marketing Outsourcing for Big Companies & Corporations

The biggest mistake big companies and Corporations do is to rely on their marketing team for solutions!

Don’t get me wrong, if you hire qualified people for your marketing department, then chances they will do a good job. But, the marketing people you hire can be described at best as marketing professionals, but it is rare to have a team of marketing masters.
Marketing masters will not work for you as employees, but many will be willing to consult with your company.

Now, the big question: when was the last time you consulted with a marketing consultant ?

Exactly, and that’s why:

Marketing Outsourcing for Big Companies & Corporations is relevant!

Marketing is not just a department where you put together, interns, designers, social media and content creators. Marketing is powered by creativity and out of the box thinking, and chances that your 8 to 5 employees are already drained out of it. Furthermore marketing pros gain experience by repeating similar tasks for different companies, and then improving and perfecting the techniques, chances are, your employees barely worked for a couple companies before joining yours.

 

We have worked with many big corporations, and here’s why relying on an external team to supplement the in house team is very important in marketing:

  1. We are results driven: Unlike employees that have a job to be there, we have a job to show results, otherwise the client would end the contract.
  2. We have done this a thousand time: Whatever you are trying to achieve, there is a big chance we have done it already many times.
  3. We are pros: We follow the changes in each of the marketing sectors and know how to deliver results.
  4. We offer a much bigger reach: Our team is also skilled at delivering marketing results in a big number of languages, something even medium and big companies often fail to do. Our team can transform a company into a multinational in a matter of weeks.

Case Study: Enterprise grows 20% in 1 year , 80% in Exports

Thanks to our marketing activity, one of our corporate clients gained 4 new markets in a single year, this exploded it’s exports, which increased 80%. In this case, the client had no chance of reaching these new markets if it weren’t for our services.

The question to be asked, can you afford not to hire us?